Marketing Executive

melanie

Marketing Executive

Location: London
Department: Platform Engineer
Employment Type: Full-time
Posted: 18/11/2020

Why Us?

Joining UnderwriteMe means being part of a technology company that is committed to bringing a fresh and dynamic approach to insurance.  As an InsureTech business, we continue to lead technological advances with the Protection and life insurance market.  You’d be working within a small but focussed team of experienced marketeers, with access to personal development across a number of marketing skills.

The Marketing Team UMEMYG

The Team works on the full range of marketing environments.  Our website and digital engagements are always being developed, we have a CRM system (from where we manage our campaigns) and we are producing content throughout the year to improve our brand’s reach.  Additionally, we will be working on events (digitally and face to face), with an increasing amount of video content being needed to meet the remote working environment.

The Role

Are you a dynamic and creative marketing professional?  We have a new role working with the Marketing team where you will be supporting the Senior Marketing Manager with executing the UnderwriteMe global marketing strategy.  This will include working with our Product teams to deliver Product marketing, maintaining our company website and social media presence, and regional Europe marketing campaigns.

You will also include supporting marketing campaigns for other key strategic countries across North America, Asia Pacific and Mainland Europe.

The role is responsible for supporting the delivery of the global marketing strategy, creating generic brand-house material, developing collateral, producing recruitment marketing and marketing campaigns.  This will be achieved through CRM campaigns, social media activity, webinars/events and other customer engagement tools and media.

Main Duties

Support the delivery of the global marketing strategy.  Responsibilities include:

  • Developing brand house content for the company to ensure consistency is our global brand
  • Working with the Product teams to create generic marketing collateral that provide regional teams a solid foundation for tailoring to their market needs
  • Maintaining the company website ensuring it’s up to date with product, employee and company information
  • Creating global campaigns, events, press releases and client communications
  • Effectively using social media and press releases to promote the company’s public profile, brand identity and raise awareness of new services, products and clients
  • Maintaining the internal CRM system to ensure focused global engagement, campaigns and retargeting
  • Collaborating strongly with other marketing reps across regions and Pacific Life Re, our parent company to share learnings and best practice to ensure consistency across the business

Support the delivery of the regional marketing strategy in Europe and other key strategic countries (across North America, Asia Pacific and mainland Europe).  Responsibilities to include:

  • Working closely with the Sales and Business Development team to organise and run UnderwriteMe events or participate in industry events
  • Supporting UnderwriteMe’s response to insurer and distributor tenders
  • Focusing on targeted CRM marketing campaigns across our Products
  • Effectively using social media and press releases to focus on and promote UnderwriteMe in the regional market

Actively analyse and report on the competitor landscape to include:

  • The market environment across each of the UnderwrtieMe Products and services
  • Distributor, insurer and consumer trends linked to the UnderwriteMe products and services
  • Future underwriting or technology developments on the horizon that relate to Products UnderwriteMe offer

Skills & Education

  • Delivering quality support in time and within budget, along with tracked benefits
  • Effectively communicating and coordinating with local and global stakeholders
  • Aligning marketing activity with sales/product strategy to deliver new business objectives
  • Creating market leading collateral and materials
  • Achieving KPIs for marketing by campaign effectiveness
  • Previous work experience in a marketing, PR or communications team is desirable
  • Finance / insurance / corporate experience advantageous
  • Degree educated or appropriate Marketing Qualifications

Who we are?

UnderwriteMe provides technology solutions that enable our partners to transform and disrupt the life insurance industry worldwide. Founded in 2012, our journey started with the Underwriting Rules Engine and Protection Platform in the UK. We have grown to become a leading InsurTech provider across Europe, Asia and Australia with an expanding product portfolio.

Diversity and Inclusion

As part of our commitment to diversity and inclusion, we will provide reasonable adjustments during the recruitment process to ensure equal access to applicants with disabilities. Please contact us about your needs so that we can discuss these with you to make sure that suitable adjustments are made, where possible.

Working at Home During the Pandemic

At UnderwriteMe we are 100% working from home during the pandemic.  We continue to recruit and onboard new hires during this period.

The company has invested in providing a high level of support for our employees as they continue to work from home. This includes regular “tea & talk” sessions, providing suitable home-working equipment, additional holidays and flexible working options, as well as weekly yoga classes and regular social activities. We want to make sure everyone is looked after and supported at this time. We are also contributing to our local communicates by giving staff time off for volunteering activities and making charitable donations.

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UK Benefits

We offer a generous benefits package including a discretionary bonus; stakeholder pension scheme; BUPA; Life Insurance; 25 days holiday; STL; Group Income Protection; subsidised gym membership and more.

As part of our commitment to diversity and inclusion, we will provide reasonable adjustments during the recruitment process to ensure equal access to applicants with disabilities. Please contact us about your needs so that we can discuss these with you to make sure that suitable adjustments are made, where possible.