February 2023

Issue 6: Guardian Update

The cost of living crisis isn’t ‘new’ news any more, but we’re all still either feeling the impact or at a the very least, hearing updates via the media on pretty much a daily basis.

Issue 6 of ‘InformMe’ examines this topic within the protection space, sharing some key insights and commentary from Guardian – the latest insurer to join UnderwriteMe’s Protection Platform, partnering with us in September of last year.

The key focus is around protection market expectations for this year, including first-hand feedback into the strategies being adopted by Advisers to navigate through challenging times.

I hope you find both newsletter and webinar to be relevant and insightful – please do tell us if there are any future topics you’d like us to cover!” – Phil Nash, Director, UnderwriteMe

Thank you to our partners for featuring in this issue.

BLOG: Round-up of 2022 and what 2023 may hold

Sam Davis, Head of Distribution Strategy reflects on 2022 and how Guardian have helped support adviser and clients through a turbulence and uncertain time.

Sam also looks at what to expect this year with changes in the economy and Consumer Duty.

WHITEPAPER: On the front foot

Guardian created the on the front foot whitepaper in January to help protection advisers rise to the challenge of the cost-of-living crisis.

As the cost-of-living crisis bites, Guardian surveyed and interviewed advisers and industry experts to get their views on the impact on the protection market, and the strategies they’re adopting to navigate these difficult times.

VIDEO: Life beyond Critical Illness

After Lesley-Ann’s cancer diagnosis, everything changed. Life beyond critical illness is a testament to the fact that critical illness cover isn’t just an add on, it’s essential.

The pay out gave Lesley-Ann the time to rebuild herself, rebuild her life and gave her a future to look forward too.

VIDEO: Why Guardian?

For many customers, protection products can seem complicated and ambiguous. This makes them feel that policies are designed to put the provider’s interests before their own.

It’s this negative perception that makes the protection conversation much tougher for you. What’s more, overly complex underwriting and application processes can make your job even harder.

At Guardian, we think you and your clients deserve better.

Discover the reasons why advisers should recommend a Guardian protection policy.